Liquid oxygen, beauty’s new super-ingredient
Sometimes the best ideas are right in front of you. For the skincare industry, that’s oxygen. On top of supplying our bodies with energy, oxygen supports healthy skin by maintaining cell turnover. As our oxygen levels deplete with age – around 60 per cent of the skin’s oxygen capacity is lost by the age of 40 – this renewal process starts to slow down. The result is an increased risk of fine lines and wrinkles.